Best Buy, the largest consumer electronics store worldwide, announces its arrival to Mexico

Best Buy will open its first store before the end of this year at Mundo E Shopping Center, located North of Mexico City

Mexico City, August 21st, 2008 – Best Buy, the leader retailing chain store in consumer electronics, computers and entertainment, appliances, music instruments, services and extended guarantees, among others, officially announced today that the beginning of its operations in Mexico, as well as the opening of its first store in the metropolitan area, North of Mexico City, during the fourth quarter of 2008.

Best Buy Mexico is a subsidiary of Best Buy Co., Inc, whose headquarters are located in Minneapolis, Minnesota. It will enter the country with a promise to match in its Mexican stores the traits that have been key factors in its success and that have placed it as the unquestionable leader in the United States and worldwide. It will introduce a format that will break ground regarding some standards that Mexican consumers are used to, and it will revolutionize the market with its 100% customer-centered strategy, which includes innovative products and services aimed at improving costumers’ quality of life.

The company directed by Bradbury H. Anderson, Vice Chairman and CEO, and Robert A. Willett, Best Buy International’s CEO, is following its global policy of allocating a large responsibility regarding new operations to local talent and leadership from each country. Because of this, the company seeks to place Mexicans in key management positions, including that of President, for which Eduardo García Fabregat has been chosen; he is a well regarded executive with extensive experience in the retail sector.

Due to the size of its economy, its stability and leading role among emerging countries, Mexico represents an especially attractive market for any company that seeks to grow internationally, but for Best Buy, it is strategic. “Our country stands out as the twelfth largest economy in the world and an estimated $14 billion dollars electronics market size, that is why it represents a strategic spot for the international growth of the corporation”, explained Eduardo García Fabregat, CEO of Best Buy Mexico. “The opening of our first store at the end of the year is the beginning of a long-term commitment with Mexico; our plan is to place new stores in several cities and we will start in those located in the center of the Mexican republic”, he added.

Best Buy is widely recognized for its comfortable, hassle-free and clean stores, where articles can be tested and tried freely before the sale. It also offers the biggest array of electronics, such as screens, sound equipments, computers and entertainment products, as well as appliances, sound equipments, extended guarantee services, etc. In the other hand, the shopping experience in Best Buy is complete, since the clients receive the best counsel possible by the Blue Shirts –employees in the store who are committed to offer the best unbiased advice, since unlike many stores in Mexico, they do not work on a commission base, and their compensation will depend in their customer service.

At the same time, the shopping experience in Best Buy includes the option to access the most advanced after-sales service, as well as tech support through a team of technology experts who offer reliable and quick solutions. Best Buy Mexico will also open with activities and programs focused in community support and the taking care of the environment.

Best Buy Mexico will also add to its value proposition competitive credit options, an outstanding loyalty and reward program, as well as a VIP customer service program.

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About Best Buy Co., Inc.

With operations in the United States, Canada, Europe and China, Best Buy Co., Inc. (NYSE: BBY) is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy Co., Inc. family of brands and partnerships collectively generates more than $40 billion annual revenue and includes brands such as Best Buy, Audiovisions, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Pacific Sales Kitchen and Bath Centers, and Speakeasy. Approximately 150,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and web sites, in-home solutions, product delivery and in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2008, we donated a combined $31.8 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy Co., Inc., visit www.bestbuyinc.com