MINNEAPOLIS – November 14, 2007 – As Best Buy continues to enhance the holiday shopping experience for its Spanish speaking customers, the company launched a transactional bilingual website. Best Buy has listened to their growing Hispanic customer base and in an effort to further address their unmet needs, has made numerous changes. Some changes include: Adding bilingual signage at more than 220 stores, hiring more sales associates and call center operators fluent in multiple languages and developing Spanish advertising materials, including the popular weekly insert.
