Just in Time for Holiday Shopping, Best Buy Offers New Bilingual Online and In-Store Presentation

MINNEAPOLIS – November 14, 2007 – As Best Buy continues to enhance the holiday shopping experience for its Spanish speaking customers, the company launched a transactional bilingual website. Best Buy has listened to their growing Hispanic customer base and in an effort to further address their unmet needs, has made numerous changes. Some changes include: Adding bilingual signage at more than 220 stores, hiring more sales associates and call center operators fluent in multiple languages and developing Spanish advertising materials, including the popular weekly insert.

« Previous

Best Buy Launches Seventh Annual Campaign to Benefit Toys for Teens

Statement from Best Buy Co., Inc., in response to the 12th annual National Institute on Media and the Family (NIMF) MediaWise Video Game Report Card: